How does your media produce use, develop or challenge forms and conventions of real media products?
Decipher is a Crime/ Thriller film this means that its vital and very important that we have the correct conventions that would make the film suit the genre and make the film look good when finished and shown to the audience. In order for the film to work and look appealing to the customer's we need to make sure that all the conventions are meet to the correct standard to look like a crime/ thriller.
The conventions that we need, have to be powerful and connect with the audience to attract them to watching the film. When you watch crime drama films you see that lots of films involve stark lighting which would link to our film throughout as we have dimmed the contrast and the brightness of the whole film.
Here you can see stark lightning taken from what we created in the film. You can see that it has a main focus on the face of the person and around this you see that its very dark so that there is a main focus on the character. We have used stark lighting in our film to have a mysterious and dramatic effect to keep the audience guessing on what has happened or what is going to happen. The reason that this is used in the film also it to hide the identity or Reece until later in the film where you see the truth of the character.
Another typical convention would be the canted angles, when we were doing our research a member in the group was looking at Casino Royale and decided that they liked the shot and if we could it would be a good idea to implement this into our film making so we got the opportunity to do so and we did and we are all very impressed with the result that we had got from this.
We also use black and white in the film to show the flash back scenes which are very effective as its clear to the audience that its in the past and that Ryan is trying to refresh his mind. This is a typical convention is crime/ thriller films as when you look at Casino Royale you can see that its used here and looks suspicious and makes you wonder what is happening. In our film we used black and white to show that time has passed and Ryan is trying to remember what was happening and its used to show that the past is in his mind and he is thinking about what happened on the night. The black and white scenes have also been slowed down slightly this was used to show real time and that he is struggling to the the information.
Typical conversion would be the titles that we have created, The Dark Night is noticed as a similar style as it has a black background with the white text that is bold, the difference between this and ours is that we have inner titles and that our name of the film is at the end whereas in most films its at the beginning, the reason we have done this is so that if people are interested they have to look and watch the rest of the film to see the name.
When we are looking at Casino Royale and The Dark Night diagetic sound would also be used, we use this alot when we have created our film, the main times we use this is in the dialogue when we are speaking at this happens a lot in our film mostly in the interrogation scenes.
In Decipher, we use representation a lot especially with the social groups you see this in the interrogation scene, you see Ryan which is a common character that is wearing normal everyday clothes and looking quite common which to the audience would suggest that that person would be committing the crimes as he is working class and looking rough and wanting to start fights. you then see Reece which is in a suit and is upper class, from this character you would expect that he would be posh and would not cause any problems and would be helping the community, however this has been turned around in our film and in fact this person if the murderer and causes all the problems this is not scene until the end and then is subverted.
We also have another representation of the woman, as women are scene to be innocent and quite, scared etc, the film takes this in mind and sticks with this as the character does not have any dialogue to say suggesting quite and over powered and then she dies at the end this is seen in all good and crime films that stick to the conversions that the audience can see and love and gets them involved in what is going to happen next, always playing mind games.
What kind of media institution might distribute your media product and why?
When we were deciding what instusution we are going to be using and looking at for the film we as a group chosen Warner Bros, the reason for this being that when we were doing research most of the films that we are looking at from Crime/ thriller dramas were distributed by Warner Bros. The departed, The Dark Night and Swordfish were all distributed by Warner Bros and have been very successful. We are also going to be Warner Bros due to the fact that they are very well known for creating film and the success for the films that they make and produce.
As well as using a well known institution we are going to be using our own personalized area which is called DynamiteKitty Studios, the reason that we have decided to have this is becuase independent companies have been known for producing many Crime/ Thriller dramas. The logo that we have for the DynamiteKitty Studios is a black and white Cat/ panther. The use of the black and white links in with the titles that is on the film.
What would the audience be for your media product?
The audience that we would be looking at when doing a crime film would be very similar to films that have been produced by company's such as Warmer Bros. They would have a specific audience for each genera of films ranging from romantic film to action and Horror/ Crime films.
The audience that we would be looking at would be aimed at people that are intrested in Crime films, interested in seeing the action of death and danger and what happens before the build up, how the film is actually presented.
The target audience that we are going to have and aim our crime film at would be people that are interested in the film and the opening of what we are going to produce:
The average age of the people that would come and watch the film would be people in the age group of 18- 35 and 36- 64 the reason that we have came up with this age group is because it would have an age limit on it of 18. the main reason that we think this is with the film having people being murdered in this it would be very dramatic for anyone under this age range. As a result of this younger children would not be allowed to see this a the film has clear violence.
This would also link with the genera of the films as the target audience life style would be for the classes we have chosen would be, Managers would ware suits and ties, as would people in the film they would be wearing the same type of clothes.
On the social Stratification table the people that would be very likely to come and watch our film would be people that are in the social group of C1, B and A. This means the people would be the lower middle class, the middle class and the upper/upper middle class. This basically means that people that have enough income to be able to afford to go to the cinema to pay the money to watch a film would be the people that have a good income. one reason that we think this is most likely is the simple reason that is shows the same representation in the film with the working class being framed as the evil and the person committing the crimes when in fact this was not true and would link with the out side world as people are looked upon as they think people that are not as posh and don't have as much money always cause the problems.
How did you attract/ address your audience?
one way in which we are attracting the audience to our film would be through the typical conventions that we mentioned before, with the use of black and white and the use of the camera shots etc. We would also attract people by the use of the representation of the social groups, as some of this would be true to the crime / thriller genre some of the representations have been subverted as this is apparent with the upper class committing the crimes when you would expect it would have been working class.
The way in which we are also attracting people would be when they are watching the film and to make then have to plot out what happened as there would and is twists in the film such as revealing the murder that would be unexpected so early on in the film, by doing this it makes the audience want to know why this was done and who was responsible, the only way in which they would be able to find this would be to watch the rest of the film.
What have you learnt about technologies from the process of constructing this product?
When I have been making the film Decipher I have learned lots of different technologies such as making sure that everything that has been planned before trying to go ahead and planning along the way, i found the best way was to know what you were doing before it was done as it could cause big problems when further on in the process.
I have also learnt that to make a film look as realistic as we can, we need to have the correct props, such as in Decipher we have the blood to suggest that someone has been injured or something more serious, we also have the handcuffs which are not seen, we have the knife which is covered in blood which shows that its been used, and the use of the clothes that we have on. All this is used to show the audience that the film has been thought about and that we have done as much as possible to make the film look successful.
I also thought that its vitally important to have a steady hand when using the camera, if the tripod could not be used the camera would be getting used free hand which can lead to the camera being shaken when walking etc. To prevent this issue Katie's dad made a steady cam which worked very effectively as the camera could sit on a pivot which allowed us to be able to walk with the camera and move swiftly without the camera moving too much.
The editing- this was proving quite tricky at first as we had never used this before but gratefully a member in the group was use to this software and brought the laptop in with Adobe After Effects and Elements on the laptop that could be used. With this software it allowed us to be able to edit the work to a good standard. It allowed us to be able to create the titles and but the footage in order to edit it and look good when playing to the audience.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full project?
The most i feel that i have learnt when doing the media tasks would be to make sure that continuity is touched upon much more when creating the final project, when we are doing the project at first we did not have much idea on what we needed to look at and do in terms of the 180 degree rule etc. I also feel that I have learnt a lot about having to keep everything the same, you need to make sure that you have enough footage of the same scene, the more the better as if you were to miss something if if it did not look right you have more footage from different angles that you can include in needed. In the continuity and prisoner clips we had some footage that was missing as this was a issue we needed to make sure that this was prevented in the final clip, in order to make sure we had everything we done a 40 min clip with the camera not moving to ensure everything was included as well as this we have over 3 of the same scene with the camera at different angles etc.
I have also learnt that we need to have the Mise- en- scene in a full aspect that we all understand, this would include making sure that we have the same clothes on at all times when filming and that the blood from the flash back of Decipher was on the same side on the face in the flash backs and in the interrogation area. We also needed to make sure that with the different areas in mind that we were going to with the final project we had to make sure that the places that we go to suit the genre and it would look good and that we stick to the continuity of the 180 degree and the other rules that are in place for a positive and worth while watching film that I hope that as a group we created.
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